Our Story

Mourne Way Apparel is a family run business run by myself - Noel Kirkpatrick and my family. We’re a small, but ambitious business based at the foot of the Mourne Mountains. 

Our name comes from The Mourne Way, which is a 22 mile trail that stretches from Newcastle, Co.Down through the Mourne Mountains to Rostrevor on the banks of Carlingford Lough. It’s an outstandingly beautiful, but difficult mountain trail. The beauty of the mountains and the challenges they can present is part of what inspired me to start Mourne Way Apparel. For me there's very few places where I feel more complete than in the Mournes hiking or on it's trails running. The Mourne Way Apparel motto is ‘Challenge Every Day’ and I believe life is at it’s most rewarding when you’re challenging yourself. Our goal is to create a clothing brand that encourages you to embrace challenges and live a more active and fulfilled life. 

I've spent over 18 years in an office job where I've spent 8 - 12 hours a day sitting at a desk. Outside of work during a large part of my 20's (I'm now 38) I turned to drugs as a means of escape. I know first hand the impact this can have on the body, the mind and health. Developing strength of character is something that I have had to do to overcome that period in my life and start the journey to who I am today. I want to build a clothing brand that promotes a healthy lifestyle, builds strength of character and leads by example. It's easy to preach about being active and being healthy, but it's another thing to show that you're really out there, at times suffering, to be better that you were yesterday. It's this journey of running, hiking and business that our social media content documents. 

As a clothing brand that specialises in activewear you can expect Mourne Way Apparel to always prioritise our clothing being both functional and having a premium level of comfort. What sets us apart is a personal level of service that you won't get from other brands. I want Mourne Way Apparel to be known as a brand that provides quality clothing, promoting a healthy life outdoors and goes above and beyond for our customers.

The outstanding beauty of the Mourne Mountains and The Mourne Way is a great source of inspiration for me. They also make me very aware of our environmental responsibilities. Each month, through Shopify and Offset, I invest in sustainability initiatives to counteract the environmental impact of shipping and delivery of orders. We’re also aiming to grow the number of products we have which are made from sustainable fabrics.

If you'd like to support and follow my journey you can find Mourne Way Apparel on Instagram, Facebook, TikTok and LinkedIn @mournewayapparel and on Twitter @mournewayruns.