About Us

The Mourne Way is a 22 mile trail that stretches from Newcastle, Co.Down through the Mourne Mountains to Rostrevor on the banks of Carlingford Lough. The Mourne Way is an outstandingly beautiful, but difficult mountain trail. My name is Noel Kirkpatrick and along with my family I run Mourne Way Apparel. The beauty of the mountains and the challenges they can present is part of what inspired me to start Mourne Way Apparel. I believe life is at it’s most rewarding when you’re challenging yourself and my goal is to create a clothing brand that encourages you to embrace challenges and develop the mental strength needed to overcome them and succeed.
I've spent over 18 years in an office job where I've spent 8 - 12 hours a day sitting at a desk. I know first hand the impact this can have on the body, the mind and health. I want to build a clothing brand that promotes a healthy lifestyle, builds strength of character and leads by example. It's easy to preach about being active and being healthy, but it's another thing to show that you're really out there, at times suffering, to be better that you were yesterday. It's this journey of running, hiking and business that our social media content documents. 

As a clothing brand that specialises in activewear you can expect us to always prioritise our clothing being both functional and having a premium level of comfort. What sets us apart is a personal level of service that you won't get from other brands. I want Mourne Way Apparel to be known as a brand that provides quality clothing, promoting a healthy life outdoors and goes above and beyond for our customers.

The outstanding beauty of the Mourne Mountains and The Mourne Way is a great source of inspiration for me. They also make me very aware of our environmental responsibilities. Each month, through Shopify and Offset, I invest in sustainability initiatives to counteract the environmental impact of shipping and delivery of orders. I'm also aiming to grow the number of products we have which are made from sustainable fabrics.

If you'd like to support and follow our journey you can find Mourne Way Apparel on Instagram, Facebook, TikTok and LinkedIn @mournewayapparel and on Twitter @mournewayruns.